Blue Ridge Mountain EMC Unveils New "BRMEMC Fiber” Brand and Logo

Press Release

Young Harris, Ga. – Blue Ridge Mountain EMC officially unveiled the new brand and logo for its fiber subsidiary, now operating as BRMEMC Fiber, during a community logo reveal event held Monday at the cooperative headquarters. The new branding reflects the cooperative’s continued investment in expanding high-speed fiber internet service across Northeast Georgia and Western North Carolina while reinforcing its connection to the communities it serves.

“We wanted a name that our members already recognized and connected with,” said Alex King during the unveiling ceremony. “When we looked at how our members talked about our internet service online and in the community, the answer was already there. The people know our internet service as BRMEMC Fiber.”

The new logo incorporates several elements that reflect the cooperative’s mission and heritage. The blue color palette represents trust and reliability, while the mountain imagery honors the region and the terrain across which the fiber network is being built. A lightning bolt integrated into the design pays tribute to the cooperative’s electric roots and longstanding commitment to serving the community.

The event highlighted the rapid growth of the cooperative’s fiber operations. BRMEMC Fiber recently surpassed 21,000 subscribers, representing approximately one-third of the cooperative’s total meter count. The network is currently about two-thirds complete, with plans to finish the remaining buildout within the next seven years.

The cooperative also announced that it has been preliminarily selected for federal Broadband Equity, Access, and Deployment (BEAD) funding projects in both Union and Towns counties. If finalized, those projects would help bring fiber coverage in the two counties up to approximately 95 percent within the next three years.

In addition to network expansion, BRMEMC Fiber continues to introduce new services for residential and business members, including:

• Multi-gigabit internet speeds up to 8 Gig

• Managed Wi-Fi solutions with enhanced in-home troubleshooting capabilities

• SmartBiz business services offering additional cybersecurity and marketing tools

• Outdoor Wi-Fi solutions designed to extend connectivity beyond the home

“We’re constantly exploring new ways to add value for our members,” King said. “At the end of the day, we’re here to support our community.”

The event concluded with attendees receiving commemorative hats featuring the new BRMEMC Fiber logo and participating in a group photo to celebrate the launch of the new brand identity.

For more information about BRMEMC Fiber and available services, visit brmemc.com/fiber.